Our Story | MOONS


For too many of us, our monthly periods are confusing, embarrassing, or isolating. This is, of course, a marketplace problem AND a cultural problem. At MOONS, we want to help change both. We believe that a person's monthly moon should be properly understood, cared for, and respected—by everyone. And so this phrase is our mantra, our rallying cry, our reason for being, but we hope that it also serves as a reminder: 

— That our bodies, and Mother Nature, are exquisitely interesting and deserving of our attention.

— That our monthly cycles are a crucial and useful metric, revealing and reflecting truths about our own physical health and mental wellness. 

— That not all who have monthly moons identify as girls or women and that not all girls or women have a monthly moon that reflects common experience. 

— That wherever a person is in their life cycle, from pre-pubescent to post-menopausal, their voices should be valued deeply and equally.

Our Story

MOONS began as so many things do, because we were tired of something not working. We were tired of tampons that didn't really do the job. Tired of leaks. Tired of stains. Tired of feeling insecure and embarrassed. Tired of ruining clothes. And so very tired of how much mental energy it was taking up in our lives.  

So, we set out simply and humbly: to make a better product. To make the thing we wished existed in the world, and then share it with everyone else. 

In the process, we realized something. Not only do the products available to us not work that well, but many people don't actually know that much about our own bodies, cycles, hormones, and needs, either. And nobody asks, because we've been taught to believe that our periods are icky or shameful or embarrassing. We've learned to accept that this experience (one that 50% of the world deals with once a month for nearly 40 years of their lives!) must be one filled with stigma and frustration. 

And so, the goal of MOONS grew, from solving a small problem to addressing a major one.

We launched in 2021 with our first product designed to make your life better, and the dream of a culture shift that makes Life better for us all. But we're not stopping here. Our vision is to support every cycle, phase, and season of a woman's life with products that solve problems, shared wisdom that answers questions, and a community that supports us all. We hope you'll join us. 

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The Sacred Valley Project

The Sacred Valley Project

Around the world, a lack of resources or their inequitable distribution prevents many girls and women from accessing educational opportunities, participating effectively in their communities, and vocalizing their dreams and goals.

This is why we're so proud to support the Sacred Valley Project in their mission of improving educational access for girls in rural Peru. Every purchase you make helps us directly invest in educational, nutritional, and wellness resources that support the young women of Sacred Valley in determining their own futures.

Why the name MOONS?

Menstrual cycles are close in length to a lunar cycle, and the moon has long been associated with female energy, sisterhood, and new beginnings. Welcome to a new way to think about your cycle, your body, and our culture.