Introducing the Cure Cup, our latest way to #RespectTheMoon
Our Founding Team
Rachel Donovan Geller
Before MOONS: Rachel was an award-winning chief creative officer (and a yoga instructor).
Why MOONS: At 13, she dreamed of better products. At 40, she finally made them herself.
Dream for MOONS: To improve the lives & experiences of every generation after ours.
Co-Founder, Chief Creative Officer
Before MOONS: Kaity worked agency-side as a creative director building other people's brands.
Why MOONS: Because just ranting about cultural change wasn't enough anymore.
Dream for MOONS: To inspire the removal of the red squiggle under the word "menstruator."
Lipsa Shah Liddy
Director of Client Success
Before MOONS: Lipsa was the CX-whisperer for a (major) restaurant reservation platform.
Why MOONS: To make menstruation make sense to all—physically, emotionally, & mentally.
Dream for MOONS: For everyone to know the power and beauty of their bodies.
Before MOONS: Kay was coding & designing their way around the world (with pup in tow).
Why MOONS: Design has the power to create change and this category desperately needed it.
Dream for MOONS: To create an inclusive community for menstruators & supportive allies.
Head of Finance
Before MOONS: Rrita was obsessively studing financial jargon for some state recognition.
Why MOONS: Because an honest brand deserves honest reporting.
Dream for MOONS: For people to think of us & our mission any time they look up at the sky.
Before MOONS: Jane worked in film/tv, fashion design, and the fine art world.
Why MOONS: Because every menstruator deserves knowledge, community and support.
Dream for MOONS: For hormonal health to be thoughtfully considered in the workplace, community, family, and relationships.
Our Advisory Board
Entrepreneurial brand builder, social & culture influencer.
Dr. Paola Bordoni
Bilingual licensed OB/GYN, women’s wellness & medical advisor.
Product quality & safety specialist, FDA regulatory expert.
Capital connector, strategic thinker & community creator.
Glen Ellen Brown
Marketing, business development & brand growth strategist.
Executive coach & strategic facilitator for sustainable team growth.
Why the name MOONS?
Menstrual cycles are close in length to a lunar cycle, and the moon has long been associated with female energy, sisterhood, and new beginnings. Welcome to a new way to think about your cycle, your body, and our culture.