Our Founding Team

Rachel Donovan Geller
Co-Founder, CEO

Kaity Potak
Co-Founder, Chief Creative Officer

Lipsa Shah Liddy
Director of Client Success

Karla Lemus
Lead Developer

Rrita Rexhepi
Head of Finance

Jane Beaird
Designer
Our Advisory Board

Hannah Bronfman
Entrepreneurial brand builder, social & culture influencer.

Dr. Paola Bordoni
Bilingual licensed OB/GYN, women’s wellness & medical advisor.

Melanie Leibowitz
Product quality & safety specialist, FDA regulatory expert.

Annie Evans
Capital connector, strategic thinker & community creator.

Glen Ellen Brown
Marketing, business development & brand growth strategist.

Antonia Bowring
Executive coach & strategic facilitator for sustainable team growth.